Shutterfly buys ThisLife
By Andrew Hudson Published: January 7, 2013 Updated: July 9, 2016
Another day, another mobile technology purchase by Shutterfly. This time it is ThisLife, which bills itself as “the best home for all your photos & videos” and is described in the press release as“a cloud-based solution offering intuitive photo and video organization, storing and sharing.”
“The combination of ThisLife’s best in class cloud organization and storage solution with Shutterfly’s award-winning product creation paths, uniquely positions Shutterfly to be the leading full service solution for storing, organizing, and sharing life most important memories.”
— Jeffrey Housenbold, president and chief executive officer of Shutterfly
From the press release:
In the coming months, Shutterfly will layer ThisLife’s technology onto the Shutterfly platform to enable richer storytelling and easier product creation. Consumers will be able to safely and easily preserve, organize and share their memories, regardless of where photos are stored — from Facebook to Picasa to mobile phones. ThisLife’s intelligent organization platform offers features like facial recognition and presents photos and albums in an elegant timeline for convenient sharing and product creation. ThisLife’s employees, including founders Andrea and Matt Johnson, will join Shutterfly.
The ThisLife platform also includes mobile capabilities for the iPhone and iPad. By leveraging the recent acquisitions of Photoccino and Penguin, Shutterfly is building the next generation, fully integrated, platform agnostic solution for organizing, storing, sharing and creating physical and products from the web or mobile devices.