Lonely Planet goes exclusive with Getty
By Andrew Hudson Published: April 13, 2012 Updated: November 18, 2016
Lonely Planet has assigned their entire photo portfolio of 400,000+ travel photos to Getty Images, to be their sole global distributor.
Lonely Planet Images has over 420,000 travel photographs from the past 14 years and receives between 50,000–70,000 exclusive new assets annually from approximately 370 photographers.
“Getty Images — as one of the world’s leading image libraries — is the ideal representative for Lonely Planet’s much-loved image collection in an increasingly consolidated global image market. As a publisher, this new arrangement will allow us to continue to use images from our collection under the Lonely Planet brand and now the best of what Getty Images has to offer as our preferred supplier.”
— Stephen Palmer, Managing Director, Publishing at Lonely Planet, April 11, 2012.
“We have represented a small portion of Lonely Planet’s content for a number of years and so we are delighted to announce this new and expanded partnership. Lonely Planet Images contains some of the best travel content from across the world, shot by a high calibre of photographers. Complementing our creative offering, these images will continue to provide our customers with access to an even broader range of international and local travel content — at a time when it can be costly for media to invest in shooting this type of content themselves.”
— Andy Saunders, Senior Vice President, Creative Content at Getty Images, April 11, 2012.
Lonely Planet is the world’s leading travel content provider. Started in 1973, Lonely Planet enables curious travellers to experience the world and get to the heart of a place via guidebooks and ebooks to almost every destination on the planet, an award-winning website, a suite of mobile travel products, television programming, Lonely Planet Magazine and a dedicated traveller community.
Lonely Planet has been owned by BBC Worldwide since February, 2011.Next page: Photography market to grow by 3.8% per year